I work at the intersection of brand, storytelling, and digital production.

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I grew up in the Swedish countryside, where film became an early escape and fascination. That curiosity led me to pick up a camera young — and eventually study Photography and Moving Image at Kulturama and Fotoskolan STHLM, followed by Art Direction at Berghs School of Communication and later Fullstack Web Development at Technigo.

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Over the years, my role has expanded beyond the camera. Today, I combine visual storytelling with creative production and project leadership — shaping concepts, aligning teams, and driving ideas from brief to delivery. I’m comfortable moving between strategy and execution, and I enjoy bringing structure to creative processes without losing the spark.

I’ve worked across fashion and entertainment in fast-paced environments, producing content at scale while keeping a strong sense of craft and clarity.

 

Whether I’m developing a concept, leading a production, or building digital assets, I care about making ideas feel intentional, sharp, and human.

I’m known for my energy, attention to detail, and a collaborative “let’s do this” mindset.